All Eyes on India

global ebooks BookBub India“India is a very promising market for all of our English-language publishers and authors,” BookBub CEO Josh Schanker says, explaining the start-up’s decision to launch in the country yesterday.

India is the third international market to which BookBub has recently expanded, after extending its program of custom, email-based recommendations for discounted ebooks to the UK and Canada.

Research suggests many of the preconditions for ebook adoption are swiftly falling into place in many emerging global markets, from rising Internet and smartphone use to online shopping.

Schanker sees India’s potential topping the list.

“Not only does the country have the second largest English-speaking population in the world, but it has a rapidly growing educated population that’s reading an increasing number of books.”


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Related: What Trade Publishers Can Learn from the STM Sector

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