The front matter of a book communicates a lot of helpful and important information to readers. But publishers and authors often find themselves wondering how to handle that information in their ebook files.
So in the next few installments of ebook developer Joshua Tallent’s column on Digital Book World, he will delve into some best practices, ideas and options for these opening and ending parts of your ebook.
He begins this series by discussing cover images.
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Summary Judgment Motions Filed in Ebook Price-Fixing Suit (PW)
Could another ebook price-fixing case against Apple soon head to trial? After a quiet period, summary judgment motions were filed last week in a case in which three defunct ebook retailers claim that the 2010 conspiracy among Apple and five publishers to fix ebook prices forced them out of business.
Concerns over Amazon’s Kindle Unlimited Pages Read (Chris McMullen)
Amazon paid $0.00514 per page read in August, 2015. Compare that to the $0.005779 pages read rate in July, 2015. That’s a drop of 11 percent. If you had 10,000 pages read in July, you would have earned $57.79, but for the same 10,000 pages read in August, you only earned $51.40. On the one hand, an 11-percent drop is significant, but on the other hand, unless you had a million pages read through Kindle Unlimited and Amazon Prime, that 11-percent doesn’t amount to a whole lot. But the concern really isn’t over one drop in the payout of 11 percent. The concern extends beyond that. Eleven percent is a pretty sizable change. It’s not a small fluctuation. So one concern is stability.
Facebook Ramps Up Its Instant Articles (Re/code)
Last spring Facebook started hosting stories from the New York Times, BuzzFeed and other publishers directly on its iPhone app, and the social network now says it is ramping up its efforts for its Instant Articles by expanding the number of users who can see them and the number of publishers that can create them. And one of those new publishers—The Washington Post—says it will start running every single one of its stories on Facebook via Instant Articles.
Redefining ‘User Engagement’ on Social Media (New York Times)
Instagram and other social sites like Pinterest and Twitter have long been sources of selfies and candid shots that retailers and other companies mine for “consumer engagement,” a broad industry term that can mean anything from Facebook likes to hashtags for brands. But as the practice of promoting user-generated content has intensified, the intersection between brands trying to capitalize on social media activity and people’s expectations of some privacy (even as they post personal photos on public platforms like Instagram) has grown far more murky.
Ad Blocking: The Unnecessary Apocalypse (Ad Age)
If the industry doesn’t change its ways, rest assured, the cost of advertising will climb inexorably, for brands and all that support them. Scalable ads will have to be replaced by more handcrafted native ads. Extortion payments to blockers will become routine, as retail slotting fees have become routine in the consumer goods industry. Ad-block profiteers and publishers will engage in an endless technology arms race. The Internet may survive as a mass communication tool, but it’ll look much different, even perhaps post-apocalyptic.
Dreams, Fears and Marketing (Seth Godin)
Sooner or later, important action taken comes down to two things: dreams and fears. Seth Godin explains how this applies to marketing.
Why the Textbook Market Is Dying (Digital Reader)
With textbook prices rising faster than inflation, more and more universities (and even state-wide university systems) are adopting free and open-source textbooks. And now the idea has taken hold in Canada. Earlier this month the province of Manitoba announced its new Open Textbook Initiative, a program to provide freely licensed OER textbooks to college students.
5 Lessons for Indie Authors (ALLi)
In the run-up to self-publishing her second book, Irish indie author Lorna Sixsmith, who self-published her first book in November, 2013, reflects on some mistakes she made her first time around.