63% rights buyer uplift for TradeRights
TradeRights, IPR License’s global rights licensing marketplace, has announced a 63% increase in rights buyer activity since the onset of its partnership with the Frankfurt Book Fair (FBF) in May.
Tracking activity on the TradeRights marketplace – powered by IPR License and in partnership with FBF and Copyright Clearance Center (CCC) – the volume of rights buyer activity and buyer accounts created has risen by almost two thirds over the past four months.
Top 5 buyer activity increases by country – period 1 June 2015 to 1 October 2015.
➢ China – 24%
➢ US – 18%
➢ Germany – 17%
➢ India – 17%
➢ Brazil – 14%
Additional data collated since 1 January 2015 illustrates that rights listed on the TradeRights marketplace has been viewed by publishing houses in 171 countries across 132 different languages.
Tom Chalmers, Managing Director of IPR License, commented:
“The international rights and licensing marketplace continues to generate huge amounts of enquiries and revenue for publishers of all sizes and it’s encouraging to see even more forward-thinking publishing houses utilising technological solutions to acquire rights and improve transactional efficiencies. In addition, rights sellers are in a stronger position than ever to increase their licensing support and lead generation opportunities to bolster valuable revenue streams from front and backlist titles.”
“Thanks to our strategic partnerships with FBF and CCC, the TradeRights marketplace continues to go from strength to strength. We will continue to enhance our technology and global reach to make it even simpler for international publishers to best monetise all their content and break into new markets.”
Thomas Minkus, VP Emerging Media & English Language Markets at Frankfurt Book Fair, added:
“Frankfurt Book Fair is delighted to see TradeRights’ impressive buyer growth in the same year as our investment in the company. The fact that this growth is taking place in some of the world’s leading publishing markets is a great reflection of the industry’s appetite for a global platform serving these business needs. With Frankfurt’s continued commitment to help develop TradeRights into the industry standard platform, we look forward to reporting continued success stories such as this one, and to witness the partnership between TradeRights and the Book Fair go from strength to strength.”
The Frankfurt Book Fair (14-18 October 2015) is the international publishing industry’s biggest trade fair – with 7,100 exhibitors from more than 100 countries, around 270,000 visitors, over 4,000 events and around 9,300 accredited journalists in attendance. The Literary Agency & Scouts Centre (LitAg) this year will house a record 669 agents from 32 countries.
For further information please visit www.iprlicense.com