Young Adult Still Driving Trade Growth

shutterstock_168339890Young adult and children’s titles are still the biggest propellers of the modest growth U.S. trade publishers have seen this year, according to recent figures on June and July sales from the Association of American Publishers.

That category has grown each month this year through July, relative to each such period in 2013. Even adult trade sales, which were down each month from March through June, reversed course in July and grew by 3.7%.

Still, it comes as little surprise that young adult hits like The Fault in Our Stars, Divergent and If I Stay are continuing to drive growth, both in ebooks–which are up $151 million this year to date–and overall. Many of the films some of those titles are tied to have made a splash at the box office, too.

Much more.


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