Young adult and children’s titles are still the biggest propellers of the modest growth U.S. trade publishers have seen this year, according to recent figures on June and July sales from the Association of American Publishers.
That category has grown each month this year through July, relative to each such period in 2013. Even adult trade sales, which were down each month from March through June, reversed course in July and grew by 3.7%.
Still, it comes as little surprise that young adult hits like The Fault in Our Stars, Divergent and If I Stay are continuing to drive growth, both in ebooks–which are up $151 million this year to date–and overall. Many of the films some of those titles are tied to have made a splash at the box office, too.
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Hachette Livre Ups Stake in Russian Publisher (Pub Lunch)
Hachette’s parent company increases its holding to 49% of the Russian publisher Azbooka-Atticus, the country’s third largest.
Related: Global Publishing Tactics from ePubDirect’s Gareth Cuddy, BISG’s Len Vlahos and Ingram’s Marcus Woodburn at DBW15
iBooks Adds Promotional Tools (The Digital Reader)
Apple speeds up the process for adding new titles to iBooks and now offers authors and publishers up to 250 promotional codes per title with which to distribute free copies to reviewers.
Publishers Look to YouTube as Readers Do the Same (The Bookseller)
Average time spent watching video content on YouTube is growing at a rate of about 50% annually, according to a company spokesperson. As a result, publishers are doubling down on their video marketing efforts on the platform.
Learn more: Video Marketing Strategies Reconsidered at DBW15, Plus Video Tech Training for Publishers
Ebook Subscription Service Skoobe Expands (The Digital Reader)
Competition is heating up in the subscription ebook market in Europe. German provider Skoobe announces it’s taking its subscription-based offering to Spain.
Related: What’s Next for Subscription Ebooks Worldwide at DBW15
Self-Published Ebooks Make a Splash on Best-Seller List (DBW)
Penelope Ward’s best-selling Stepbrother Dearest hangs on toward the top of the ebook best-seller list as five additional self-published titles join it on this week’s rankings.
The Forecast for Fair Use (Scholarly Kitchen)
Determining where the line between copyright protections and fair use stands today is more complicated than it was at the start of the suit brought against Georgia State University librarians in 2008 by a handful of major academic publishers. Taking a close look at the latest ruling, one observer says the outlook is good for those favoring broader fair use standards, with certain caveats.
Print and Digital in Flux in India (New Indian Express)
Growing book markets like India’s don’t necessarily favor ebooks. Anecdotal evidence, at least, suggests much the same holds true as in more mature markets, with readers choosing among both formats according to the kinds of reading they’re doing.
How to Talk About the Book Business (Pub Perspectives)
There have been numerous calls in recent weeks for more thoughtful and better informed conversations when it comes to issues surrounding Amazon’s position in the book world and the role publishers play. Here’s one industry insider’s take on how to get there.