Young Adult Sales Strong in First Half of 2014

shutterstock_168339911The first five months of 2014 have been prosperous ones when it comes to children’s and young adult fiction, according to the latest figures released by the Association of American Publishers (AAP).

Sales in that category are up 30.5% among the 1,209 trade publishers whose earnings from distributors the AAP surveyed, as compared with the same period last year. Ebooks are up 7%.

But it would be a mistake to interpret those figures as signs of broad-based market growth. And as even a casual watcher of the Digital Book World Ebook Best-Seller List knows, growth in children’s and YA fiction is thanks largely to a very small handful of hit titles with successful movie tie-ins like The Fault in Our Stars and Divergent.

And as Publishers Lunch points out, publishers could have expected better sales in recent months as payouts from ebook pricing settlements reached consumers.


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