Why Shelf Space Still Matters for Digital Publishers

shelf space book publishers“Publishers have to reverse the trend of decreasing shelf space for books,” urges Steven Zacharius, CEO of Kensington Publishing, naming it as a top priority for 2015.

Physical retail may not be the long-term future of bookselling, but in his view, it will remain a key part of the mix for the foreseeable one.

“I’m not expecting any major changes in 2015,” Zacharius concedes. “I think we’re going to see a continuing flattening of the growth in ebooks and a leveling off of print sales.”

If Zacharius is right, that means one of the biggest challenges for publishers may involve defending familiar territory in the retail landscape at least as much as staking new ground. Until the ebook market shows signs of picking up, publishers will need to perfect that straddling act.


Related: Hear Directly from Steven Zacharius at Digital Book World 2015

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Barnes & Noble Lets Pearson Out of Nook (Pub Lunch)
It was just last month that Barnes & Noble bought out Microsoft’s share of Nook Media, and earlier this week the bookseller likewise disburdened Pearson of the 5% stake in the business it acquired in 2012.
Related: Hear from Two Leaders at Pearson Live at DBW15

Publishing Viewpoints, Orthodox and Otherwise (Thought Catalog)
The 2015 Digital Book World Conference + Expo next month will feature an unusually broad range of perspectives on contemporary publishing. But in one pundit’s estimation, even the most outside-the-box speakers are likely to wind up reinforcing mainstream thinking. Here’s a critical take on that critical take, plus notes on this year’s lineup.

Why Social Media Marketing Starts and Ends with a Website (DBW)
As digital marketing expert and DBW15 speaker Kristin Fassler recently pointed out, leveraging social media in book marketing is a moving target, and hitting it is becoming an ever more pressing goal. But few social media-based marketing activities are likely to make a big impact if they aren’t tied to a well optimized website. Here’s why.

DBW Daily is running in an abbreviated format during the holiday season, but look for the full news roundup you’re used to on January 2, 2015. Happy holidays!


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