Join us Thursday, February 6 at 12:00 PM ET / 9:00 AM PT / 5:00 PM GMT for a free webcast where you will learn how to build and strengthen business partnerships between self-published authors and traditional publishers.
What advantages do traditional publishers offer authors? That may be the most pressing question in the book business today, the one publishers are striving to answer compellingly for an increasing number of authors choosing to self-publish their work.
It was the question framing talks delivered at Digital Book World 2014 by Phil Sexton, publisher of Writer’s Digest, and Dana Beth Weinberg, a sociologist and self-published author who, with Digital Book World editorial director Jeremy Greenfield, coauthored What Advantages Do Traditional Publishers Offer Authors?, an in-depth report comparing the perceptions, experiences and economic returns of over 9,000 authors involved in traditional and indie publishing respectively.
Join all three for a closer look at those findings and a discussion of how the author-publisher dynamic is being transformed and ways both parties can benefit from it. We will seek to understand why, despite the steady growth of self-publishing activity, authors continue to prefer working with traditional publishers. The webcast will also put forth concrete recommendations for building and strengthening those partnerships.
Attendees Will Learn
— Which factors are driving authors’ decision-making today
— How publishers can tailor their services and resources to profitably attract and maintain talent
— What changes to expect in the months and years ahead and how to prepare for them
Who Should Attend
— Authors of all kinds: aspiring, self-published, traditionally published and hybrid
— Marketing managers responsible for creating and boosting authors’ profiles
— Phil Sexton, publisher, Writer’s Digest
— Dana Beth Weinberg, professor of sociology, Queens College – CUNY and self-published author
— Jeremy Greenfield, editorial director, Digital Book World