The web, social media and a host of new marketing platforms and initiatives are redefining book promotion for authors, publishers and content developers alike. Learning how to select and deploy them strategically could ultimately determine your book’s success.
Join us for a comprehensive survey of current strategies for diversifying and economizing your promotional toolkit. This webcast will look at ways to leverage new platforms and packages, tactics for getting fast, strong results for multiple books at once.
Attendees Will Learn:
– How to use promotional tools in the digital space
– Techniques for promoting multiple books efficiently and successfully
– Tips for effective content marketing
Who Should Attend:
– Marketing managers
Steven Spatz, Chief Marketing Officer, BookBaby
Fauzia Burke, Founder and President, FSB Associates
Thea James, Director, Digital Strategy and Operations, Workman Publishing
Moderator: Rich Bellis, Content Producer, Digital Book World