Webcast: Reaching Readers Through Tumblr—How to Leverage the Platform’s Marketing Power

Join Digital Book World on Tuesday, September 30 at 12:00pm ET / 9:00am PT / 5:00pm GMT for a webcast where you will learn how authors and publishers can incorporate Tumblr into a successful book marketing strategy.

Authors and book marketing professionals are well aware of the opportunities—and the limitations—of platforms like Facebook and Twitter when it comes to building audiences and drumming up interest in new content. Many have also found success on Tumblr, which is fast becoming a major tool of the trade.

Join Rachel Fershleiser, head of Publishing Outreach at Tumblr, and Emily Hughes, Digital Marketing Associate at Penguin Random House, for a close look at the skills needed to use Tumblr strategically and effectively. The webcast will offer authors and publishers a practical guide to building an maintaining an author platform through Tumblr, crafting content ideally suited to it, engaging productively with followers and turning insights from a Tumblr-based marketing approach into marketing insights that drive sales.

Who Should Attend:

  • Publishers
  • Authors
  • Marketing professionals
  • Social media experts
  • Publicists

What Attendees Will Learn:

  • Strategies for using Tumblr to build an author platform and promote content
  • Practical tips for utilizing Tumblr’s features to maximum effect
  • How to tailor Tumblr content to publicize your book and engage with readers simultaneously

Rachel Fershleiser, Director of Publishing Outreach, Tumblr
Emily Hughes, Digital Marketing Associate, Penguin Random House

Moderator: Jeremy Greenfield, Editorial Director, Digital Book World

Register now!


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