Webcast: Reaching Readers Through Direct-to-Consumer Sales and Marketing

Join us Thursday, January 30 at 12:00 PM ET / 9:00 AM PT / 5:00 PM GMT for a webcast where you will learn about the most effective strategies for connecting with readers through direct-to-consumer sales and marketing.

In an age of closing bookstores and self-publishing success stories, publishers’ familiar retail channels aren’t always as reliable as they once were. At the same time, the rise of new media and social networking is opening up a plethora of alternatives. Indie authors and legacy publishers alike are finding novel ways to put their content directly under readers’ noses.

How do you conceive and execute a successful, cost-effective direct-to-consumer strategy?

Join Digital Book World to learn what approaches have worked best so far, why and what might be next.

Attendees Will Learn

— About the current landscape for direct-to-consumer sales and marketing in the book industry
— What to outsource and what to do in-house
— How to take advantage of new and social media to build a vertical campaign
— To efficiently leverage existing resources to create new sales and marketing opportunities

Who Should Attend

— Publishers
— Managing editors
— Marketing managers and social media experts
— Executives looking to tailor available resources to the changing retail landscape

Presenters

— Randy Petway, chief operating officer at Publishing Technology
— Chantal Restivo-Alessi, chief Digital Officer at HarperCollins

Moderator

— Jeremy Greenfield, editorial director, Digital Book World

Register today!

3 thoughts on “Webcast: Reaching Readers Through Direct-to-Consumer Sales and Marketing

  1. Pingback: Faber Factory Webcast: Reaching Readers Through Direct-to-Consumer Sales and Marketing - Faber Factory

  2. N. Coppedge

    Readers and publishers alike may take interest in my little-known recently available titles: *The Dimensional Philosopher’s Toolkit, *The Dimensional Psychologist’s Toolkit (Pending review), *How to Write Aphorisms, *Masterful Zen and Sufi Koans, *The Ninesquare Notebook, *The Tractatus of Dualities, and the 1-Page-Classics.

    Reply
  3. Pingback: Creating A Sense Of Urgency: Why Marketing Must Behave Like Sales | aperoallantvert.ca

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