Join us Thursday, January 30 at 12:00 PM ET / 9:00 AM PT / 5:00 PM GMT for a webcast where you will learn about the most effective strategies for connecting with readers through direct-to-consumer sales and marketing.
In an age of closing bookstores and self-publishing success stories, publishers’ familiar retail channels aren’t always as reliable as they once were. At the same time, the rise of new media and social networking is opening up a plethora of alternatives. Indie authors and legacy publishers alike are finding novel ways to put their content directly under readers’ noses.
How do you conceive and execute a successful, cost-effective direct-to-consumer strategy?
Join Digital Book World to learn what approaches have worked best so far, why and what might be next.
Attendees Will Learn
— About the current landscape for direct-to-consumer sales and marketing in the book industry
— What to outsource and what to do in-house
— How to take advantage of new and social media to build a vertical campaign
— To efficiently leverage existing resources to create new sales and marketing opportunities
Who Should Attend
— Managing editors
— Marketing managers and social media experts
— Executives looking to tailor available resources to the changing retail landscape
— Randy Petway, chief operating officer at Publishing Technology
— Chantal Restivo-Alessi, chief Digital Officer at HarperCollins
— Jeremy Greenfield, editorial director, Digital Book World