Vook Acquires Book Data and Analytics Start-up Booklr

Author services and ebook publishing platform Vook has acquired Booklr, a New York-based start-up that tracks ebook data and analytics.

Vook intends to offer its authors and publisher partners, which includes companies like the New York Times and Wall Street Journal, market intelligence information gathered by Booklr.

Vook competes with firms like ebook distribution platform Smashwords and authors services companines like Author Solutions and FastPencil for self-published authors, who use these platforms to publish and distribute ebooks. It also competes with companies like Atavist, which, in addition to publishing its own line of ebooks, provides the technology infrastructure to partner companies so they can publish ebooks.

Both authors and companies like Forbes and Fast Company, both of which Vook claims as partners, have a proliferating array of choices when it comes to publishing partners. The addition of Booklr should allow Vook attract new customers and retain old ones by offering them data they may not be able to get elsewhere.

Related: What Authors Want, Part Two

Booklr co-founder Josh Brody will be joining Vook as chief operating officer and will have a seat on the board. All of Booklr’s employees will be joining Vook, which is now up to nearly 20, according to the company. The financial terms of the deal are not being disclosed.

[Press Release]

Vook acquires Booklr, bringing real-time market data to authors and publishers.

Acquisition creates a powerful marketing intelligence offer for new and seasoned authors.

Today, Vook announced its acquisition of Booklr, combining two leading digital book companies with powerful new product offerings for both authors and publishers.

“Booklr’s leadership role in aggregating and rendering data surrounding books, combined with Vook’s total publishing solution provides a powerful market intelligence offer for book authors and publishers,” said Vook founder and CEO Brad Inman. “Their work with big publishers such as Random House demonstrates the power of data that’s invaluable to authors and publishers.”

Authors and publishers will soon see the benefit of the combined companies with a host of new market intelligence products that provide instant insight into sales, pricing, ratings, and other useful data.

“Authors can now get the best in class analytics, book creation and distribution that exist in the market,” said Booklr co-founder Josh Brody, who will be joining Vook as chief operating officer as well as Vook’s board of directors.

Vook works with the top media companies including The New York Times, The Wall Street Journal, Forbes and Fast Company. Vook has worked with noted authors including David Frum, Seth Godin, Tony Robbins, Gary Vaynerchuk and Laurell K. Hamilton.

Vook co-founder Matt Cavnar said, “Together we help content creators better monetize their book content and expand their audience through a focus on analytics, book creation, marketing services and distribution to all of the ebook devices.”

About Vook:
Based in New York City, Vook is a next-generation media company that offers innovative technology and services to the world’s leading content creators. Vook offers a platform for achieving literary and commercial success in a competitive digital marketplace. Vook’s investors include Vantage Point Capital Partners, Tribeca Venture Partners, Baseline Ventures, Felicis Ventures, Floodgate, Founder Collective, Lerer Ventures, and SV Angel.

About Booklr:
Based in New York City, Booklr is a real-time data & analytics platform that delivers actionable insights to authors and publishers about their market, customers, and retail partners. Its customers include global publishing houses, media companies, literary agencies, and bestselling authors. The Booklr platform currently tracks nearly 4 million book titles across every major retailer and has amassed a database of billions of historical data points.