When it comes to digital reading, kids are way ahead of adults.
According to a new study from children’s entertainment research and consulting group PlayCollective and Digital Book World, 67% of U.S. children aged two-to-thirteen are now reading ebooks. That’s up from 54%, the number recorded in a similar study from last year.
“In the last year, based on this research, the kids e-reading and reached and passed a tipping point,” said Paul Levine, co-CEO of PlayCollective. “This is becoming a normal part of their lives and becoming habitual.”
Some 92% of the kids who do read ebooks read them at least once a week, with many of them reading ebooks every day.
The study is based on a survey of nearly 900 parents with children conducted online in October 2013.
PlayCollective attributes much of the increase in e-reading over the past year to increased digital reading in schools, citing that the gains “may be due to the increase in schools purchasing tablets for students, meaning more children this year are likely completing their school reading assignments digitally.”
The full study, including data on how parents buy ebooks for their children, how much they spend, and more is available here.
“Now the data is clearly showing that there is really a market there,” said Levine. “Parents see the value in ebooks and are willing to pay for them. The market is ripe for innovation so it’s really important for publishers to digest the information in this report.”
Many of the results of the study were presented at Launch Kids at Digital Book World in New York.