When Penguin Random House unveiled their new logo yesterday, we were a bit underwhelmed.
So we went back to our archives and pulled together alternative renditions by five graphic designers–published by Digital Book World when Penguin and Random House announced their merger in 2012–and asked our readers to weigh in on how the actual new logo stacks up.
We now have a winner!
Congratulations go to “Penguin House,” by Marco Leone of the design firm Raison Pure NYC, the Penguin Random House logo that could have been:
Leone’s design didn’t win by a landslide, but it did earn just over 30% of the votes, coming in a comfortable 8 percentage points ahead of the second-place pick, by Joe Encarnacion.
Here’s a breakdown of the results from our poll:
The new logo Penguin Random House actually adopted didn’t fare all that poorly: a modest 15% of the 461 readers who voted preferred it to any of the fantasy designs–not terrible news for the publisher as the rebranding process gets underway.
As for the 85% who voted down the new logo?
Well, there will be plenty of time to get used to it.