More teens say they don’t read for fun today than any time in the past three years, according to new data from Nielsen Book, presented at Launch Kids at Digital Book World 2014 in New York today.
According to the Nielsen data, 41% of teens now say they “don’t” read for fun. This number is up from 21% of teens who said that in the fall of 2011.
The survey was conducted among children aged 13 through 17.
The good news for book publishers, according to Nielsen’s Jonathan Nowell, who presented the data, is that the “children’s book market is resilient” and that it’s not that teens won’t resume their love of reading as digital books gain adoption — it’s just that they haven’t done it yet.
Related: Kids and E-Reading Trends 2012-2013