Stephen Colbert’s efforts to show he could sell more books than Amazon are paying off.
In early June, when the Amazon-Hachette contract dispute was just heating up in the news cycle, television personality and best-selling author Stephen Colbert joined a chorus of Hachette authors criticizing Amazon for its negotiating tactics which they said put authors in the crossfire of what was a conflict between two corporations. In addition to giving the online retailer the finger on cable television, Colbert boasted that he could foil Amazon and help Hachette authors sell more books than they ever had. He singled out literary author Edan Lepucki, whose book California was set to come out in July.
Six weeks later, the results are in and Edan Lepucki’s California, plugged on the show, debuted at No. 3 on the New York Times hardcover best-seller list. To celebrate, Colbert had Lepucki on his show to talk about her success and to mention another Hachette author to “bump.” Lepucki chose Sweetness #9 by Stephan Eirik Clark, which comes out August 19.
We’ll stay tuned to see what happens with Sweetness #9. Watch the Colbert Report segment here.