Simon & Schuster’s New Social Experiment

shutterstock_101636287The publisher teams up with Milq, a social content-sharing platform where users can create multimedia ‘playlists’ (called “beads”) on any subject, to launch a Books channel.

The partnership represents an effort on Simon & Schuster’s part to address two persistent bugbears of digital publishing: boosting direct engagement between authors and readers, and facilitating discovery. In addition to offering a common forum for content creators and consumers, Milq also combines a recommendation algorithm with user curation to help users find new content.

The collaboration launches with Simon & Schuster heavyweights like Walter Isaacson starting their own beads on Milq.


Related: Walter Isaacson on Digital Innovation and Transformation at DBW15

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