Simon & Schuster Launches Another Marketing Vertical

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simon and schusterFollowing up on the launch of 250 Words, a website dedicated to reviewing business books and ideas, Simon & Schuster has launched Off the Shelf, a website about great back-list books.

Like 250 Words, Off the Shelf will be publisher agnostic and will feature books from competitive publishers to Simon & Schuster.

Other publishers, like HarperCollins and F+W Media, have invested in a vertical media strategy to attract and engage readers.

More.

Related: 250 Words Editors on the Site Launch and Goals


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The rest of the day’s top news:

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Julie Bosman to Leave Book Publishing Beat (Capital New York)
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F+W Media Enters Into Joint Venture With Burda (DBW)
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Jeremy Greenfield

About Jeremy Greenfield

Jeremy Greenfield is the editorial director of Digital Book World. Opinions presented here are his own. Read more of his work here.

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