Simon & Schuster Launches Another Marketing Vertical
Following up on the launch of 250 Words, a website dedicated to reviewing business books and ideas, Simon & Schuster has launched Off the Shelf, a website about great back-list books.
Like 250 Words, Off the Shelf will be publisher agnostic and will feature books from competitive publishers to Simon & Schuster.
Other publishers, like HarperCollins and F+W Media, have invested in a vertical media strategy to attract and engage readers.
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The rest of the day’s top news:
Death of Canada’s Niche Bookstores? (DBW)
Online competition and real-estate woes are taking their toll on Canada’s vibrant network of niche bookstores.
Ingram Acquires CourseSmart (DBW)
Ingram Content Group has acquired CourseSmart, a provider of e-textbooks in the higher education market. CourseSmart will be integrated with Ingram’s digital higher education play Vital Source.
OverDrive Acquires Course Materials Marketplace (DBW)
Ebook library vendor OverDrive has acquired TeachersNotebook.com, a marketplace where 550,000 teachers creating, sharing, buying and selling course materials.
Related: Demystifying the Common Core – How Publishers Can Profit From New Educational Standards
Julie Bosman to Leave Book Publishing Beat (Capital New York)
The long-time book publishing reporter for the New York Times will be moving on to cover the Midwest at the paper of record. Her position has not yet been filled.
F+W Media Enters Into Joint Venture With Burda (DBW)
F+W Media will manage the Burda Style brand in the U.S. and Canada and the Burda Style Web presence in the UK for its half of a joint venture with Hubert Burda Media, a $3.5 billion company.
Call to Creativity for UK Publishers (Pub Perspectives)
A leading publishing executive has called on his colleagues to engage in bolder experimentation to make sure that publishers write the next chapter in the industry’s story – not others.
UK Publishing Start-up Review (Pub Perspectives)
UK publishing start-ups are tackling ebook gifting, data mining and more.
Cengage Gale Offers More Products, services (DBW)
The big academic publisher is adding to its library reference product, building new ebook collections for purchase, and more.