Readers know who Hillary Clinton is and when Simon & Schuster released her latest book earlier this year it promoted her and only her in conjunction with the title.
But imagine a world where fans were also highly anticipating the release because of the power editor who acquired the book and is known to deftly handle works by powerful political figures.
That’s a future Simon & Schuster may be trying to build with its latest initiative: “Behind the Book.” It’s a series of videos with editors discussing their work and how they add value to the publishing process. The series is designed to give readers an inside look at books but it also has some ambitious secondary goals:
— Help Simon & Schuster and its editors build consumer-facing brands
— Let authors and the rest of the publishing world know just how the company adds value to the publishing process in world where anyone can publish a book
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O’Reilly Acquires Pearson Stake in Safari Books Online (DBW)
The acquisition of the other 50% of Safari by O’Reilly is a vote of confidence in the subscription ebook model. Safari was founded in 2001 and caters to technology and business professionals.
Ingram Takes Over Back-End from Chegg (DBW)
The textbook company is handing over its inventory and other back-end operations to Ingram in a move it says will help it transition to digital faster. More analysis from TechCrunch.
Amazon-Hachette: We Could Be Here a While (Forbes)
Another publisher spent a year-and-a-half battling Amazon over its contract, eventually settling on a “fair” deal for both sides. This could give insight into how long it will take Amazon and Hachette to come to agreement.
China Ebook Report (Pub Perspectives)
Ebooks are booming in China and readers use smartphones for ebook consumption more than other devices.
Creating Fixed Layout EPUB With Adobe InDesign Tools and Best Practices
This DBW webcast is hosted by ebook production star Laura Brady and is not to be missed. Be there on August 26 (or, register and have the recording sent to your inbox days later so you can listen at your leisure).
Introduction to Metadata for Books
This online course introduces key metadata concepts, standards, and organizations, and outlines how metadata is distributed in today’s publishing landscape. It started this week but you can still sign up.