Simon & Schuster Building Publisher Brand

simonReaders know who Hillary Clinton is and when Simon & Schuster released her latest book earlier this year it promoted her and only her in conjunction with the title.

But imagine a world where fans were also highly anticipating the release because of the power editor who acquired the book and is known to deftly handle works by powerful political figures.

That’s a future Simon & Schuster may be trying to build with its latest initiative: “Behind the Book.” It’s a series of videos with editors discussing their work and how they add value to the publishing process. The series is designed to give readers an inside look at books but it also has some ambitious secondary goals:

— Help Simon & Schuster and its editors build consumer-facing brands
— Let authors and the rest of the publishing world know just how the company adds value to the publishing process in world where anyone can publish a book


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