Sales of Hachette Books up 70% at Walmart After Retailer Announcement, Big Discounting
Earlier this week, Walmart reached out to customers to alert them about the online, in-stock availability of their favorite books from Hachette Publishing Group. All books are available online at the everyday low price, which is 40% off the cover price.
We’ve seen a strong customer reaction since alerting them to Walmart’s in-stock availability, with a 70% sales lift for our books category on Walmart.com.
We’re committed to making it easy for our customers to have access to a broad assortment of the products they want, at the low prices they want – including copies of their favorite books that they might not be able to get elsewhere.