Rethinking Ebooks and Media Tie-Ins

Gone Girl Poster1_largeWith nearly half of the titles on this week’s Ebook Best-Seller List connected to a movie or TV series, it could be time to start rethinking what publishers mean by “media tie-in.”

Sure, the Outlander TV series that debuted in June on the Starz network is based on a series of books by Diana Gabaldon that was first published in 1991. And the upcoming movie Gone Girl directed by David Fincher is an adaptation of Gillian Flynn’s best-selling 2012 novel. Neither adaptation could exist without the authors and publishers who conceived of those stories and brought them to market.

But when it comes down to ebook sales, it can sometimes feel as though the ebooks are “tie-ins” to the TV shows and movies, and not the other way around. Right on cue, Gone Girl takes the No. 1 position on this week’s best-seller list, just as the film nears its big screen debut on October 3.

At any rate, the success of those blockbusters is something publishers can cheer.

Much more.

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Subscription Ebooks Redefine Who’s a “Publisher” (Publishing Technology)
Scribd’s VP of Content Acquisition Andrew Weinstein argues ebook subscription services are contributing to a shift in what constitutes a publisher in the evolving digital marketplace. Hear more from Weinstein on the future of subscription ebooks at Digital Book World 2015.
Related: Subscription Ebooks Enter Act Two (Free Download)

Déjà Vu and Digital Innovation (Pub Perspectives)
Beneath the Ink CEO Sherisse Hawkins draws parallels between the disruptions in the publishing world and the shakeup of the cable industry.
Related: Digital Book Awards Recognize Innovation in Digital Content

Barnes & Noble’s Prospects Sunny? (GuruFocus)
Owing partly the how the bookseller has managed the decline of its Nook division leads one analyst to argue things are looking up in the long term.
Related: Barnes & Noble Narrows Losses as Revenues Decline in Q1

Amazon Goes Dutch (FT)
Amazon is reportedly sitting down the Dutch publishers to expand its ebook business there. The negotiations come at a time when the e-tailer is facing a number of battles elsewhere in Europe, from France to Germany.

Weighing Amazon’s Video Strategy (The Motley Fool)
It’s been less than a month since Amazon acquired the video streaming platform Twitch, but there are already some who are ready to declare the company’s video strategy doomed. We’ll let you decide.
Related: Video Strategy for Publishers at Digital Book World 2015

Perseus Sales Team Goes Global (PW)
The publisher reconfigures its sales and marketing division to better serve an increasingly global market and appoints an executive-level management team to head up the effort.

New Jersey Protects Ebook Readers’ Privacy (The Digital Reader)
A bill clears the state’s legislature designed to “ensure that information about the books consumers have browsed, purchased or read online is not disclosed unless there is a proven public need,” in the words of one of its co-sponsors.

Confronting Textbook Piracy (TechDirt)
New research suggests college textbook piracy is on the rise, but it’s uncertain just how representative those findings are. Here’s one observer’s assessment of the data and questions that continue to dog the issue.

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