Putting Big Data to Work

shutterstock_118070038For one thing, only a very small handful of very big publishers can truly utilize big data. Data analysis on a scale that qualifies for the “big data” label isn’t in most publishers’ reach.

That’s not necessarily a bad thing. Small and mid-size publishers can gain valuable insights by improving their methods for analyzing smaller data sets more appropriate to the scale of their business.

And it turns out some of those methods can be informed by big data analysis conducted elsewhere. But first a vocabulary lesson is in order.

Much more.

Related: Data Scientist Hilary Mason Discusses Data-Driven Publishing at DBW15


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