Blackwell’s launches digital learning service to publishers at London Book Fair
Blackwell’s is using London Book Fair this week to launch to publishers a new digital learning service that has been built for students, academics and professionals to download and annotate eBooks on any device.
The service, to be called Blackwell Learning, will provide publishers with a secure additional sales channel, the ability to sell print and digital content in one place whilst gaining access to detailed consumer insight data. The service, which will integrate with university virtual learning environments and learning management systems, has been built in partnership with academics and students to ensure it meets the needs of key stakeholders from day one. It will also support student bursary schemes. It will be launched to academic institutions in June and to students as they return to university in September and October.
“Blackwell Learning has been in development for over nine months. It is built by a dedicated British technology team,” explains Matthew Cashmore, Blackwell’s Digital Director. “In addition to benefiting from Blackwell’s inherent understanding of the academic sector across 135 years, it has been actively created in association with a large and diverse group of academics and students.”
Cashmore adds that Blackwell Learning will deliver a consistent and enjoyable user experience across all devices online and offline, enabling students to buy and annotate texts which can be shared through a built-in social media interface.
“Students will be able to bring their own technology to access the service free of charge,” he adds. “This is just the first stage for Blackwell Learning and for the new digital development team on Silicon Roundabout”. “We know from conversations already held that publishers, academics and students are all very excited about its potential and we have already begun looking at additional post-launch features and other new products for this and other market sectors.”