Ebook retailers, publishers and authors all have the same primary goal: Sell more books. Yet, in many ways, they don’t always work together.
One glaring example of this in the digital era is what information retailers are willing to give publishers about readers, information that could help them publish better, more appealing books that sell more. Based on conversations with multiple retailers, the kind of information they have — and the amount — is astounding.
For instance, ebook retailers know for each title what percentage of readers make it past the first ten pages, the halfway point, or complete the book altogether. They know how many books people buy versus read. They know what genres are the most engaging to readers. They know when a book is particularly engaging to readers and when publishers should therefore consider putting more marketing dollars behind it even if current sales may not validate that.
So, ebook retailers, why not share more data with publishers?
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Kobo Cuts 60 Positions (Good E Reader)
The ebook and device company has let go of 60 people from its Toronto office. It employs 500 worldwide. The company is now under new management. The CEO is now Takahito Aiki and long-time chief content officer Michael Tamblyn was given the additional title of president.
Digital Adolescence (DBW)
The biggest digital publishing markets (U.S. and UK) aren’t kids anymore. It’s been about seven years since the U.S. introduction of the Kindle, eons of time in the internet age. So, what does that mean for the day-to-day of digital publishing folks?
Keeping DBW Fresh (The Shatzkin Files)
Entering its sixth year, Digital Book World has had nearly 1,000 speakers, hundreds of sessions and an immeasurable number of insights for the book publishing industry. Every year, the conference evolves to suit a new phase of the ebook era. See how that works – and be a part of it!
Related: Digital Book World 2015
New UNESCO Report Sees Big Potential in Mobile Reading (DBW)
Readers in the developing world tend to read more when using mobile phones to read, according to the report. And we’re not talking iPhones. We’re talking about “feature phones.” You remember those things? They flipped open and look more today like a calculator than a phone. More.
The Key to Selling Back-List Titles (DBW)
The long tail: It’s all about metadata. That and knowing your potential audience.
Indie Author Manifesto (Smashwords)
A ten point list of things Smashwords founder and CEO Mark Coker believes indie authors should declare.
Oyster Bulks Up (DBW)
The ebook subscription service added Andrews McMeel, Globe Pequot and other publishers’ books to its catalog.
Online Books Sales in Billions in China in 2013 (ECNS.cn)
Online book retail sales in china hit about $2.5 billion in 2013. No word on whether this is an increase or decrease from last year. Given worldwide trends and the growth of China’s economy, we can safely assume it’s an increase.
Why Boomers Like Erotica (HuffPo)
Fifty Shades of Grey just helped accelerate what was already happening in terms of the rise of erotica among baby boomer readers.
Acquisition of Quercus to Move Forward (Pub Lunch)
Hachette’s Hodder & Stoughton will be paying £12.6 million ($21.2 million) for Quercus, which will continue to run as its own division within the company.