More Americans own a dedicated e-reading device like a Kindle Paperwhite or Kobo Aura HD than ever before, according to new data from the Pew Internet & American Life project.
This despite flat sales growth for e-reader sales in the U.S. overall as more Americans opt for cheap, multipurpose devices like tablet computers instead.
Dovetailing with current thinking on how people use various devices, ebook readers who own e-readers are more likely to read ebooks on them than those who own tablets.
E-Reading Device Ownership Broken Down Demographically
When it comes to device ownership, wealthier and younger Americans are more likely to own both e-readers and tablets.