Pew: More Americans Now Own E-Reader, Even as Sales Growth Slows

More Americans own a dedicated e-reading device like a Kindle Paperwhite or Kobo Aura HD than ever before, according to new data from the Pew Internet & American Life project.

This despite flat sales growth for e-reader sales in the U.S. overall as more Americans opt for cheap, multipurpose devices like tablet computers instead.

e-reader ownership over time

At the same time, the proportion of Americans who have read an e-book last year has increased to 28% from 23% a year ago.

Dovetailing with current thinking on how people use various devices, ebook readers who own e-readers are more likely to read ebooks on them than those who own tablets.

pew ebook reading on each device


E-Reading Device Ownership Broken Down Demographically

When it comes to device ownership, wealthier and younger Americans are more likely to own both e-readers and tablets.

pew who owns devices by demographics