Penguin Random House Opens Cookbook Store

shutterstock_118914382Another day, another publisher taking matters into its own hands and building a direct-to-consumer store.

This time it’s Penguin Random House, opening up a cookbook store attached to its online TasteBook community. The store, dubbed The Bookshop, will sell books from all publishers and launches with 10,000 titles available.

Current thinking is that vertical communities can sell books and ebooks. The interesting thing about this particular community is that free online recipes, which makes up much of the utility of TasteBook, have really cut into the commercial viability of cookbooks. It remains to be seen whether people will pay for recipes so close to where they can get them for free.

More details.

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