Penguin Random House has created company-wide consumer marketing group that will both support title- and author-based marketing efforts and spur marketing innovation in the company’s U.S. publishing groups.
The new group will be led by Amanda Close as senior vice president and director*. She will report to chief operating officer Madeline McIntosh.
More publishers are dedicating efforts and resources toward marketing directly to consumers. With sophisticated consumer insights and data-mining programs, Penguin Random House is among the leaders in investing in this area.
* An earlier version of this article asserted that she had been promoted. She was already senior vice president and director. We apologize for the error.
PENGUIN RANDOM HOUSE CREATES COMPANYWIDE CONSUMER MARKETING DEVELOPMENT AND OPERATIONS GROUP
Penguin Random House today announced the formation of a cross-company Consumer Marketing Development and Operations Group. It will both support the dedicated title-, author- and category-marketing, and the marketing innovation within each of its U.S. publishing groups, while at the same time taking a lead in the development of full-scale company-wide corporate digital programs, platforms, and partnerships.
“By approaching marketing development this way,” said Madeline McIntosh, U.S. President and Chief Operating Officer, “both from within publishing and from a broader corporate standpoint, we will be able to most effectively expand our consumer-focused capabilities, and deliver value for our publishers, authors, booksellers, and readers.”
AMANDA CLOSE will lead the new group as Senior V.P. and Director, reporting to Madeline McIntosh. For the past four years she has led the company’s Digital Marketing and Channel Development team, overseeing the expansion and management of corporate digital platforms, partnerships, and capabilities.
Her leadership team is:
SUZIE SISOLER, V.P., Director, Consumer Acquisition and Engagement, Penguin Random House.
CHRISTINE MCNAMARA, V.P., Director, Content and Partnerships, Penguin Random House.
JINNY KWON, V.P., Director, Consumer Design and Development, Penguin Random House.
CHELSEA VAUGHN, V.P., Director, Marketing Operations, Penguin Random House.