Kevin Nguyen is leaving Amazon after three-and-a-half years on its books editorial team to join start-up ebook subscription service Oyster as editorial director.
Nguyen is a “proven writer, editor, and technologist who has a sharp insight into books and readers,” according to a blog post by Willem Van Lancker, one of the company’s co-founder.
As editorial director, Nguyen will build out the company’s editorial and book recommendation brand, attempting to deliver on Oyster’s promise to put the bookstore experience into the pocket of its customers.
Nguyen left Amazon because the company has “changed,” and it views book buyers as “customers” and not “readers,” he writes in the same blog post under a section titled “Why I Joined Oyster”:
So why leave Amazon? Leaving was one of the tougher decisions I’ve made, but the reality is that the company has changed. As Amazon grows, it continues to move away from its core books business. The company is interested in maximizing revenue and it doesn’t matter whether those dollars come from books, music, video games, or pet supplies. In fact, at Amazon, we referred to our audience as customers; at Oyster, they’re readers. It’s a subtle but powerful distinction.
Read the entire post here.