Oyster Goes Social for Discovery

oysterOyster adds a new feature allowing users to create personalized “Book Lists.”

Call it the equivalent of a Spotify playlist for subscription ebooks. Oyster users can share their lists with fellow subscribers within the platform as well as post them on other social media channels.

The addition marks not only another discovery mechanism–Oyster already recommends new content using a combination of an algorithm and editorial curation–but also a push among ebook subscription services to bulk up on social features.

Bookmate’s co-founder Simon Dunlop wrote recently that he doesn’t see the subscription model surviving without a robust social e-reading experience.

More.

Related: Oyster’s Head of Strategy and Partnerships Matt Shatz to Speak at DBW15


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