OverDrive Launches International ‘Read an Ebook’ Day

[Press Release]

International Read an eBook Day debuts September 18
First-ever eBook holiday celebrates and raises awareness of digital reading

August 11, 2014 – Thursday, September 18, will mark the first International Read an eBook Day, an annual holiday to celebrate and raise awareness for reading on digital devices. In recent years, the popularity of eBooks has soared, with 28 percent of adults aged 18 and older reading at least one eBook in 2013, according to Pew Research. Readers can access eBooks on any mobile device, computer or tablet, anytime, anywhere.

Readers around the world are encouraged to take part in the largest digital reading event by choosing from millions of free eBooks from their local library or purchasing an eBook from a retailer online. Throughout September 18, OverDrive will be celebrating the holiday by giving away tablets and devices every hour on www.readanebookday.com and through social media to readers who tell their story of what eBooks mean to them. Readers can use the hashtag #eBookDay on Facebook or Twitter to tell their story, or comment directly at www.readanebookday.com.

OverDrive library and school partners can access marketing materials to promote Read an eBook Day to their patrons and students by visiting here [http://partners.overdrive.com/marketing-outreach/libraries/programming-events/]. For more information, visit www.readanebookday.com.

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