Startup Next Big Book has won the first-ever Book Expo Startup Challenge at Book Expo America, besting 17 other start-ups to achieve the honor. The New York-based company earned $10,000 in cash, provided by event sponsor Ingram Content Group.
Next Big Book, which provides predictive marketing analysis to publishers using social media data collection, was among 18 start-ups chosen to compete. Six made it into a final “pitch-off” in which they had several minutes to discuss their business and answer questions from an audience of about 100 publishing executives and investors at the Javits Center in New York. Next Big Book just signed a deal to provide services to publisher Macmillan.
Qlovi, a digital educational content platform, won second prize, which came with $3,000 in cash, sponsored by Naperville, Ill-based publisher Sourcebooks. The contest was also sponsored by digital book club start-up Librify and Digital Book World was the media sponsor. Qlovi aims to boost literacy in primary school classrooms by connecting teachers with reading content and assessment tools.
The losing finalists were, Bookmate, a Moscow-based ebook subscription start-up focused on emerging markets (Bookmate just closed a $3 million funding round); Kadaxis, a New York-based metadata and search engine optimization book marketing start-up; Riffle, a New York-based book discovery and marketing start-up; and Snapplify, a South Africa-based ebook retail start-up focused on Africa and South America.
More information on the rest of the competing start-ups and on the contest can be found here.