New Penguin Random House Logo Could Be Cooler

POLL: Vote on your favorite Penguin Random House logo below [UPDATE: polling is now closed].

There’s nothing random, house or penguin-like in the new corporate logo for Penguin Random House:


It’s almost as if the logo, rather than combining two fairly well-known brands (for book publishing, that is), obliterates them.

Here are some more creative takes from graphic designers, originally published at Digital Book World when the merger was announced:

Todd Goldstein, a graphic designer from New York:

Aaron Tung’s take, a New York-based graphic designer and blogger:

Nickie Huang, who works in architecture and graphic design in New York:

Joe Encarnacion, a creative director:

Marco Leone, a New York-based product designer at Raison Pure NYC, a French product design firm:


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