New Kobo Device Eyes Premium, Poolside Readers

kobo_logo_FINALPMSThe summer may be winding down, but poolside and beachgoing ebook readers just got a late-in-the-season gift from Kobo, in the form of a new waterproof ereader.

The Kobo Aura H2O is an upgraded, dustproof and water-resistant version of its popular Aura HD, a surprise success last year for the Toronto-based ebook retailer and device maker.

By building an ereader suitable for the hazards of outdoor reading, Kobo isn’t aiming at the masses. Michael Tamblyn, the company’s President and Chief Content Officer said the Aura H2O is meant to appeal instead to people for whom ebook “reading is at the center of their lives” and want a premium experience.

Much more.

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