Digital content sales platform Gumroad is launching an iOS app today to help authors and other content creators sell their work directly to consumers.
The new iPhone app allows users to create custom mobile libraries of digital content purchased through Gumroad. Gumroad currently offers 35,000 ebooks and digital comics in addition to 8,000 movies and 15,000 music products.
At a time when the dispute between Hachette and Amazon is inspiring trepidation among authors when it comes to their accustomed distribution channels, direct sales tools like Gumroad’s could have an added appeal.
That’s especially true as authors and publishers alike take steps to make their content more readily consumable on mobile devices. The latest generation of iPhones features larger, higher-definition screens than previous models, making them better optimized for mobile reading.
Content creators who use Gumroad to sell their products directly to users are charged 5% plus $0.25 of each transaction in order to use the platform.
Gumroad’s iPhone app syncs content between web browsers and mobile devices and updates users’ libraries when new content is delivered by creators. One potential benefit Gumroad sees in these features is in encouraging the serialization of ebook content, as another method of embracing the way mobile users consume content.
An Android app is currently in the works.
Gumroad was founded in 2011 by Sahil Lavingia. So far the company has raised $8.1 million in funding.