Kids + E-Reading Trends Study Released at Digital Book World Conference
January 13, 2014 – NEW YORK – The results of the Kids + E-Reading Trends Study were released earlier today at the 5th annual Digital Book World Conference & Expo. The Kids + E-Reading Trends 2012 to 2013 study (conducted by PlayCollective and Digital Book World) aims to understand the e-reading habits of children aged 2-13 with a focus on parental attitudes regarding the benefits of ebooks. The full survey results can be found here: http://bit.ly/KT0GDJ.
October 2012, PlayCollective’s research arm, PlayScience, and Digital Book World kicked off a major industry collaboration to explore the developing market of kids and e-reading. The first report (published Jan. 2013) confirmed that today’s children represent a material digital book consumer market, finding that over one-half of all kids under 13 are e-readers, with 85% of those kids e-reading at least once a week. The second report (published Jul 2013) showed a number of key insights for the educational ebook market. Most importantly, that e-reading is a popular activity among children and parents are increasingly recognizing the value of digital content, and their willingness to pay more for digital content.
The current and final report of 2013 (released today) paints a compelling picture of Kids’ e-reading continues to grow sharply, with two-thirds of children 13 and under now reading digital books—and with 92% of those kids doing so at least once a week. “Two thirds of children under 13 now read on digital devices; kids love reading eBooks and parents believe in their educational value. This puts us in a great place for gathering increasingly robust and insightful information to assist both e-reader designers and digital book creators,” according to Alison Bryant, CEO and Chief Play Officer of PlayCollective.
- Kids’ e-reading continues to grow sharply, with two-thirds of children 13 and under now reading digital books—and with 92% of those kids doing so at least once a week.
- Weekly e-reading increased among this age group, but daily e-reading has increased across all ages as well, with 50% of e-reading 2-5 year olds now enjoying digital reading daily, and 44% of older kids doing the same.
- Almost half of parents (48%) say that their children have expressly asked to purchase a print version of an ebook they own and have read; with 54% of kids asking for an ebook of a physical book they own.
- Tablets remain the preferred e-reading device for kids overall
- Parents of e-reading children are most comfortable with ebooks priced between $3.50 and $9.00, paying $7.00 on average for a children’s ebook, a figure that has risen steadily over the past year
PlayCollective is a global strategy, research and product group that partners with media, entertainment, education, consumer products and digital companies that engage and positively impact families, the next generation of consumers and their communities. The Company specializes in multi-platform brand creation, product strategy, development, monetization, formative research, evaluation, distribution and licensing. PlayCollective has work with more than 100 esteemed partners, including Disney, PBS KIDS, Sesame Workshop, Nickelodeon, National Geographic, A&E Network, Kidzania, Girl Scouts of the USA, Boy Scouts of America, Hasbro, WB, YouTube, Yahoo!, Samsung, Microsoft, Walmart and Berlitz. http://playcollective.com/
About Digital Book World
Starting with the only conference designed to address the radically changing commercial publishing environment, Digital Book World (www.digitalbookworld.com) has evolved into a year-round platform offering news, analysis and educational and networking resources for consumer publishing professionals and their partners – including agents, booksellers and technology vendors – online and in person. Digital Book World is a division of F+W Media, Inc. www.fwmedia.com