Making Goodreads Work For Publishers and Authors

goodreads-logoGoodreads, the largest book-focused social network, has added a new feature that should encourage more reader-author interaction than before: Ask the Author.

The tool allows authors and readers to interact in a fairly seamless environment. While there are new opportunities to forge stronger connections with audiences, it’s a fairly new medium and will require experimentation to figure out what works best.

Goodreads itself has some pretty good ideas of where authors should start. Patrick Brown, Goodreads director of author marketing, shared four at Book Expo America last month.

More.


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