Literary Agent Launches New Self-Publishing Services Platform Archer

Related: Are Literary Agents Worth It?

[Press Email]

You may have seen yesterday’s WSJ article on the republication of Audible founder and CEO Donald Katz’s Home Fires, an acclaimed work of nonfiction.

Home Fires is the debut ebook release for Archer, a new publishing service for creators, founded by New York book publicist Lisa Weinert. Lisa is available for interviews to discuss the new venture.

Archer is designed for debut titles, backlist titles, and organizations, companies, or institutions interested in building publishing programs using their own brand. Weinert, motivated by her passion for powerful voices and storytelling, created Archer to empower creators to reach their audiences using the most innovative, effective methods available on the market.

Archer will focus on narrative nonfiction with a special interest in wellness, social change, women’s leadership, and business, as well as select literary fiction.

Archer offers a wide range of services and custom packages to bring projects from inception to market. Archer works with the most experienced publicists and digital marketing teams, and partners with Rare Bird Lit to publish in all formats with full scale global distribution and a sales force worldwide.

Archer is like no other publisher on the market. It brings together the best of traditional publishing with all the tools of self-publishing, and puts the creator at the center of the decision making process.

Lisa began her career in 2002 as The Nation Magazine’s first web intern. She spent the next eight and half years working at Vintage and Anchor Books, part of the Knopf/Doubleday Group, Random House, Inc as a publicist and editor. During her time at Random House, she worked on PR and marketing campaigns for hundreds of award winning and bestselling authors. Lisa left Random House to join Jane Friedman’s innovative ebook company Open Road Integrated Media to spearhead digital marketing campaigns for their rich backlist authors like William Styron and Iris Murdoch and launch “e-riginals” like Mary Glickman’s bestselling ebook “Home in the Morning”.

Based on her traditional and non-traditional publishing experience, in 2011 Lisa founded LWC, an integrated publicity firm which provides critical PR and social media strategy for authors, brands, institutions, organizations, and digital platforms. At LWC, Lisa has worked with Goodreads, reKiosk, Subtext, and The Atavist, as well as authors including Sylvia Ann Hewlett, Jill Iscol, Julian Tepper, Judi Hannan, Jimmie Briggs, Deb Ebenstein, Paul Rome, Ethan Nichtern, and more. Both LWC and ARCHER focus on topical nonfiction and select literary fiction, with a special interest in women’s leadership, social advocacy, and personal narrative.

Lisa is a frequent speaker about digital innovation in publicity and marketing strategy in book publishing. She has spoken at Columbia Journalism School, Barnard College, The Center for Talent Innovation’s Annual Summit, Wesleyan University and SXSW. She has been featured in The New York Observer, Gawker, Publisher’s Weekly, Galleycat, and The Book Standard.

Follow Lisa on Twitter at

For more information, please visit:

Related: Are Literary Agents Worth It?



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