Land Rover Tries Ebook Publishing

car_logo_PNG1653And not just any ebook publishing at that–enhanced ebook publishing.

The auto manufacturer’s latest marketing campaign includes a multimedia ebook by the British author William Boyd. The title, called The Vanishing Game, will be available for free next week from the major ebook retailers, like iBooks and Kindle.

A browser-based version was published today on Tumblr.

Could an approach like this turn out to be what saves enhanced ebooks from remaining the unfulfilled promise many publishers dismiss them for?


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Barnes & Noble Offers Bundling Deal (Pub Lunch)
In a holiday season promotion called “Sync Up,” Barnes & Noble is offering customers who buy certain print titles in stores add an ebook version for an additional $4.99.

Nook Trims Ranks (Pub Lunch)
Nook Media cuts an undisclosed number of positions, including at the executive-level, in what a spokesperson calls an effort to “manage expenses relative to business trends” as it prepares to be spun off.

Amazon Buys .Book (PW)
Amazon purchases the right to sell domain names ending in “.book,” a privilege that cost the e-tailer roughly $10 million. The Association of American Publishers voiced strong opposition to Amazon’s bid last year.
Related: Rethinking Amazon’s Role in the Publishing Ecosystem at DBW15

Pricing Holds Ebooks Back in Europe (NYT)
Ebook growth remains slow in Europe, where their share of many countries’ book markets remains in the single digits. One analyst chalks that up to publishers’ reluctance to discount ebooks for fear of cannibalizing their print businesses.

New EU Tax Law Could Rewrite Ebook Retail (Diginomica)
Beginning next year, a new rule governing value-added taxes in the European Union will require e-commerce companies to collect taxes at the point of consumption, not based on where they’re headquartered. The change is likely to reconfigure the nascent ebook markets in each of the EU’s 28 member countries.
Related: Ebooks and the Global Market–Digital Publishing and Distribution Reconsidered at DBW15

Pelican Launches Direct Sales and E-Reading Site (Independent)
Pelican Books rolls out a new browser-based e-reading platform. Readers can preview first chapters on their tablets, smartphones or desktop computers, then buy the title if they like it.

Gale Opens Archive to Library Data Mining (Infodocket)
In an agreement with North Carolina State University, the publisher gives scholars access to its collections of historical archives for large-scale computational research.
Related: DBW15 Explores the Intersection of Data and Academic Publishing

BEA and BookCon (Partially) Part Ways (PW)
While BookExpo America and BookCon overlapped this year, organizers have decided that the two conventions will be held on separate dates in 2015.

2 thoughts on “Land Rover Tries Ebook Publishing

  1. Laurel

    After James Bond novel, this is certainly a four-wheel-drive vehicle story! Let’s see how this product placement ebook goes out into the digital world.



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