A Kindle Single from Dean Koontz and Penguin Random House has broken into the top-five of the Digital Book World Ebook Best-Seller list, a first for this list.
Despite low price points, industry enthusiasm and some quick hits, short-form ebook content hasn’t taken off as expected. While some authors have made tens of thousands of dollars publishing Kindle Singles, the success stories have been few and far between. Further, short-form content firm The Atavist had to pivot to sell its technology platform to stay a viable business; and competitor The Byliner has lost its CEO and is rumored to be going out of business.
The going thinking around the industry is that short-form ebook content is a supplemental business or good for marketing upcoming long-form titles. Penguin Random House is proving here that it can be both.
The Neighbor by Dean Koontz is both a standalone Kindle Single selling for $0.99 as well as a prequel to a new novel from Koontz, The City, which came out July 1. The Neighbor is currently No. 4 on the ebook best-seller list. With less than a full week of sales, The City is currently No. 50 on the list (and therefore does not appear below). We’ll keep close watch over the next few weeks to see if and when The City has success that follows The Neighbor.
The average price for a top-25 best-selling ebook held steady this week at $6.96. Last week it was $6.99.
|1 (1)||The Fault in Our Stars||John Green||Penguin Random House||$ 4.99||—|
|2 (2)||Top Secret Twenty-One: A Stephanie Plum Novel||Janet Evanovich||Penguin Random House||$ 10.99||—|
|3 (4)||Invisible||James Patterson; David Ellis||Hachette||$ 8.99||+1|
|4 (24)||The Neighbor (Short Story) (Kindle Single)||Dean Koontz||Penguin Random House||$ 0.99||+20|
|5 (3)||The Goldfinch: A Novel (Pulitzer Prize for Fiction)||Donna Tartt||Hachette||$ 6.99||-2|
|6 (5)||The Silkworm (Cormoran Strike Series #2)||Robert Galbraith||Hachette||$ 8.99||-1|
|7 (8)||All Fall Down: A Novel||Jennifer Weiner||Simon & Schuster||$ 10.99||+1|
|8 (10)||Gone Girl: A Novel||Gillian Flynn||Penguin Random House||$ 8.52||+2|
|9 (9)||Orphan Train: A Novel||Christina Baker Kline||HarperCollins||$ 6.99||—|
|10 (6)||The Husband’s Secret||Liane Moriarty||Penguin Random House||$ 9.99||-4|
|11 (11)||Insurgent (Divergent Series)||Veronica Roth||HarperCollins||$ 6.99||—|
|12 (12)||Allegiant (Divergent Series)||Veronica Roth||HarperCollins||$ 6.99||—|
|13 (n/a)||Unbroken: A World War II Story of Survival, Resilience, and Redemption||Laura Hillenbrand||Penguin Random House||$ 4.99||New|
|14 (7)||Mr. Mercedes: A Novel||Stephen King||Simon & Schuster||$ 11.99||-7|
|15 (n/a)||Vanished||Kendra Elliot||Amazon||$ 3.99||New|
|16 (13)||Divergent (Divergent Series)||Veronica Roth||HarperCollins||$ 4.99||-3|
|17 (14)||If I Stay||Gayle Forman||Penguin Random House||$ 4.99||-3|
|18 (n/a)||Beautiful Oblivion: A Novel (The Maddox Brothers Series)||Jamie McGuire||Simon & Schuster||$ 7.59||New|
|19 (15)||Orange Is the New Black: My Year in a Women’s Prison||Piper Kerman||Penguin Random House||$ 5.99||-4|
|20 (16)||Looking for Alaska||John Green||Penguin Random House||$ 4.99||-4|
|21 (17)||Unlucky 13 (Women’s Murder Club)||James Patterson; Maxine Paetro||Hachette||$ 7.99||-4|
|22 (23)||All the Light We Cannot See: A Novel||Anthony Doerr||Simon & Schuster||$ 10.99||+1|
|23 (n/a)||Pulse – Part Four (The Pulse Series Book 4)||Deborah Bladon||Self-published||$ 0.99||New|
|24 (22)||The Target (Will Robie)||David Baldacci||Hachette||$ 7.99||-2|
|25 (n/a)||Little Black Book||Tabatha Vargo||Self-published||$ 3.99||New|
* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.
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