Kobo Moves to Expand Ebook Footprint

shutterstock_162216353Partnering with E Ink, Kobo launches a program allowing third-party-built devices to run its ebook app.

The deal is aimed at widening the customer base for Kobo’s ebooks. The Toronto-based retailer and device-maker took over Sony’s ebook business after the latter bowed out of the market, first in North America and then in Europe and Australia, earlier this year.

Kobo then placed its ebookstore onto existing Sony devices, making its latest program with E Ink an expansion in the same direction, allowing additional hardware partners to offer their users access to Kobo’s catalog.

More.

Related: Hear Directly from Kobo President Michael Tamblyn Live at Digital Book World 2015


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Related: What Evan Schnittman Got Right About Enhanced Ebooks’ Problems

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