Kobo Launches Mystery Contest With Gone Girl to Promote Aura H2O E-Reader

Related: Kobo Debuts Aura H2O E-Reader

[Press Release]

KOBO ‘GOING, GOING, GONE’ CONTEST CHALLENGES MYSTERY LOVERS
GATHER CLUES FOR A CHANCE TO WIN A KOBO AURA H2O AND $5,000

When not one but two bestselling thrillers are turned into highly anticipated, soon-to-be-released films, it is an opportunity too good to miss.

In anticipation of the release of film adaptations of Gillian Flynn’s hit suspense novels Gone Girl and Dark Places, Kobo, a global leader in eReading, today launched ‘Going, Going, Gone’ – a thrilling new contest that will put readers’ sleuthing skills to the test. The six-week contest closes on October 10, one week after the release of Gone Girl on October 3.
Read the eBooks. Solve the riddles. Enter for a chance to win $5,000 CAD and a Kobo Aura H2O.

Kicking off today, readers have the opportunity to channel their inner sleuth to solve puzzles by gathering clues found in three original short stories authored by acclaimed mystery writer Melissa Yi, available free of charge at the Kobo bookstore.

In the first story Cain and Abel, released today, readers are invited to go along for the ride when a camping weekend leads to much more drama – and distress – than desired.
Every two weeks, a new story will be released containing clues readers will use to figure out that story’s entry code. Three correct entry codes will enter readers into a contest for a chance to win a Kobo Aura H2O and $5,000 CAD.

“Blockbuster thrillers, such as Gillian Flynn’s Dark Places and Gone Girl, have always transported readers to new worlds. We’ve partnered on this exciting project with hot up-and-coming mystery writer Melissa Yi to take that idea to a whole new level,” said Robyn Baldwin, Marketing Manager, Kobo. “Booklovers will delve deeper than ever before into the kind of chilling mysteries that make the works of Gillian Flynn so incredibly popular—getting the chance to play detective in a fresh and exciting way.”

“It was wonderful to work with Kobo on such an imaginative contest,” said Melissa Yi, Author. “I’m a huge fan of Gillian Flynn’s work, so it’s an honour to be able to connect with her books in such an innovative way. In the theatre, they talk about the fourth wall between the actors and the audience. As a writer, I feel like this contest breaks down the fourth wall between writers and the readers, so that the audience can dive into the stories — exploring and experiencing the mysteries for themselves.”

Yi is a Southern Ontario-based thriller author and physician who channels her experiences as a medical doctor to write about everything from articles for the Medical Post to medical mysteries, suspense and romance novels. Her latest Hope Sze medical mystery, Terminally Ill, hit the Kobo Top 50 eBook List after Publishers Weekly hailed it as “entertaining and insightful.”

How to Play

Download the free Kobo reading app – available for the most popular smartphones and tablets – to read the short stories containing important clues needed to solve the riddles and identify the entry codes. There are three short stories in all, and three codes needed to enter the contest.

Readers must enter all three entry codes correctly for a chance to win. Sharing this contest with friends and followers via Facebook, Twitter and email will earn additional entries.

The contest is open to legal residents of US, UK and Canada (excluding Québec). No purchase necessary. For full terms and conditions please click here.

The first short story, Cain and Abel, is now available and can be read with a Kobo eReader or any of the company’s apps.

Also in the series:
Trouble and Strife – will be released September 16
Butcher’s Hook – will be released September 29

For more information about author Melissa Yi, please visit: http://melissayuaninnes.com/

About Rakuten Kobo Inc.
Rakuten Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 4-million eBooks and magazines to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders and Google-Certified Android tablets to suit any Reader’s style including the award-winning Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Aura, Kobo Aura HD, Kobo Arc, Kobo Arc 7, Kobo Arc 7HD, Kobo Arc 10HD – and the newly launched Kobo Aura H2O. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.

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