Starting in late March, Sony’s Reader Store customers will be transferred to the Kobo ebook platform in the U.S. and Canada.
The deal comes less than five months after Sony announced it would not introduce its latest Reader in the U.S. Coupled with the much broader restructuring the company is undertaking, the move can be seen as tactical retreat from a crowded, changing market.
It’s unclear whether there will be layoffs at Sony, how many and who will be affected.
It’s all good news for Kobo, though, which currently offers 4 million ebooks to 18 million customers worldwide. Now, those figures seem likely to grow.
Correction: An earlier version of this story stated that the contents of the Sony Reader store would be transferred to Kobo. This is inaccurate. We regret the error.
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