Indie Publishers Weigh Distribution Options

ebook distribution indie publishersAmazon’s influence in the distribution landscape is familiar to everyone in digital publishing, not least because it was on display throughout much of the past year during the e-tailer’s standoff with Hachette.

But Amazon occupies a slightly different–if no less considerable–position in the market for smaller publishers and self-published authors.

As Georgia McBride, founder of Georgia McBride Media Group, observes, those groups “are forced to choose an Amazon-only or Amazon-centric approach to pushing their ebooks into the market.” While Big Five publishers are working to establish additional distribution channels, others tend to have fewer options.

In McBride’s view, “It would serve us all well to gain a better understanding of the advantages and disadvantages of all-in traditional vs. hybrid self-digital distribution. Not exploring these options can be the difference between a big digital release and one that fails to meet expectations.”

Much more.

Related: DBW15 Spotlights Innovators Charting New Courses in Digital Publishing

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