In the Future, Every Business Is a Publisher

shutterstock_174227450Nearly 40% of revenues for Blurb, the self-publishing platform known for illustrated books and enhanced ebooks, comes from businesses. What are they publishing?

Many of them publish marketing materials, commemorative content and books meant to document artistic output.

To help boost this line of business, Blurb has hired an inside sales team and is focused on product innovation. Nearly half its 115 employees are on the product development team.

The company will also announce a series of new products and deals with vendors over the next few months that will greatly enhance its ability to serve authors and small publishers. Stay tuned.

More.


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OverDrive Ebooks Now Available on Kindle Free Time (DBW)
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Webcast: Ten Cheap and Easy Ways to Promote Your Book (DBW)
A diverse panel of marketing experts gives you quick and easy tips for book marketing. Register today.

Publishers and Game Developers: Enhanced Collaboration (Pub Perspectives)
As digital tools and methods have permeated publishing houses, they’ve become better at working with game developers.

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