How Publishers Can Regain Leverage

shutterstock_186583409“At a time when Amazon sells nearly half of all their books, book publishers come to negotiations with less leverage,” according to author and New Yorker contributor Ken Auletta.

That remains the case even now that Hachette and Simon & Schuster have reached new distribution deals with the e-tailer, giving both of them back the right to set their own prices on ebooks.

There are a number of ways Auletta says publishers can try to regain some clout in their dealings with Amazon, including by mergers and acquisitions and by opening up new distribution channels.

None of the approaches publishers might pursue in order to rein in the e-tailer will be easy to pull off. Perhaps a better question is whether they should attempt it.

Much more.

Related: Ken Auletta Moderates a Conversation at Digital Book World 2015 on Whether Amazon Can or Should Be Contained

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Related: Publishers Launch Kids Explores New Frontiers in Digital Children’s Content

Rethinking Social Media in Book Marketing–Webcast (DBW)
The rising volume of new titles combined with changes in how social media platforms work is causing the marketing challenges to pile up for authors and publishers. This webcast, the second in a two-part series, takes an advanced look at how to coordinate social messaging across platforms, control how content is shared and convert engagement into discovery and sales. Sign up for tomorrow’s free webcast and save 40% off the price of this one.

Libraries’ Shift to Digital Reaching New Patrons (Good E Reader)
As libraries evolve into much more digitally-driven institutions, many are pursuing ways to bring information and tech resources to underserved communities. Surveying some of those efforts, Good E Reader’s Michael Kozlowski concludes that for libraries, “the advent of digital is opening up an entirely new demographic of user.”

Google to Lend E-Reading Devices to NYC Library Users (Teleread)
Google partners with New York City’s three library systems for a new program designed to lend wifi-enabled devices to about 10,000 patrons, plus Chromebooks for public school students.


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