Hey Penguin! Build This Book App!

Two advertising industry professionals think they have found a way to make book reading, buying, discovering, saving and sharing experiences better — and they want Penguin to make it a reality for them:

Ana Martin, a self-styled experience designer and a graduate of the Miami Ad School, and Busto y Miguelez, an art direction and copywriting duo, have pitched the idea to Penguin and are awaiting reply.

“We tríed to bring new ideas to the reading and social experiences,” with the project, the team wrote in an email.

What do you think? Is there much new here in the retail and reading experience that would make you want to see this project go forward?

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