HarperCollins to Try Bundling Print and Ebooks With BitLit

[Press Release]


Vancouver Startup lets readers download e-books for books they already own in print

Today, BitLit begins a pilot program with HarperCollins Publishers to offer readers a physical and e-book bundle through its bundling platform. BitLit is a free app that allows readers to purchase the e-book edition at a discounted price when they already own the print book. To claim the e-book, readers write their name in ink on the copyright page and snap a photo using their smartphone. BitLit uses computer vision technology to verify authenticity and avoid the need for receipts or point-of-sale records, thus allowing readers to retroactively bundle their books.

HarperCollins Chief-Digital Officer, Chantal Restivo-Alessi said, “BitLit offers readers another way to engage with the books they’ve purchased so they can read in various formats as they choose. It provides added value to consumers at a discounted price, and additional sales for our authors. ”

BitLit Co-founder, Peter Hudson said, “We are tremendously excited to be working with HarperCollins, one of the most forward thinking publishers today.”

The first titles in the pilot will be Halfway to the Grave, by Jeaniene Frost, Black Magic Sanction, by Kim Harrison, Cryptonomicon, by Neal Stephenson, Wicked, by Gregory Maguire, The Success Principles by Jack Canfield, and 15 Seconds by Andrew Gross. Titles will promoted through the HarperCollins Bookperk newsletter and on HC.com for a month, with one new title each week ranging in price from $1.99- $2.99

HarperCollins titles will join the nearly 20,000 titles that are now available for bundling through BitLit.

BitLit can be downloaded for iPhone and Android.

About BitLit
BitLit is an app that helps readers get the ebook for a print book they own. BitLit works with publishers to offer readers print book and eBook bundling. Peter Hudson and Marius Muja founded BitLit in 2013. BitLit is based in beautiful Vancouver, BC, Canada. www.bitlit.com


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