Top Indie Stores Pilot Bundling Program With HarperCollins and Ingram Content Group
HarperCollins Publishers and Ingram are at it again, innovating and pushing the envelope in the world of publishing. This time they are working with independent bookstores around the country to pilot a P+E (print and ebook) bundling program. The program allows shoppers to buy a physical copy of a book and for a small up charge receive a digital version of the same book on the BookShout platform.
Eleven well-respected independent bookstores from around the country are currently participating in the program, which has been thoughtfully constructed by HarperCollins and Ingram to make it easy and enjoyable for the reader. The stores feature eye-catching displays to increase reader awareness.
“It’s a pleasure to craft these types of innovative services for HarperCollins and our independent retail partners,” said Mr. John Ingram, the Chairman and CEO of Ingram Content Group. “We know that all of our publishing and retail partners are looking for new solutions, and our goal is always to be on the forefront, serving and providing for them.”
“This is a good first step in getting our bestselling content into reader’s hands in a way that increases choices for them,” said Chantal Restivo-Alessi, Chief Digital Officer at HarperCollins. “We are happy to support our independent retail partners in putting forth a digital component to their customers. The effort was tailor made for the indie buyer, from the books chosen to the in-store marketing, and we look forward to learning and expanding the program in the near future, as data and feedback become available.”
The first round of books from HarperCollins includes Amanda Coplin’s The Orchardist, Richard Ford’s Canada, Erika Johansen’s The Queen of the Tearling, Lauren Oliver’s Before I Fall, Jess Walter’s Beautiful Ruins, and Jacqueline Winspear’s The Care and Management of Lies. When a reader purchases the bundle of one of these books, they will receive a code that allows them to get their digital copy at BookShout.
The stores that are participating in the program are:
Village Books – Bellingham, WA
Quail Ridge – Raleigh, NC
Rainy Day Books – Fairway, KS
Anderson’s – Naperville, IL
McLean & Eakin – Petoskey, MI
Books & Books – Miami FL (two stores)
Politics & Prose – Washington, DC
Greenlight – Brooklyn, NY
Northshire – Manchester Center, VT
Bookworm of Omaha – Omaha, NE
Prairie Lights – Iowa City, IA
Book People – Austin, TX
The expansion of the program will be based on its results.
Ingram Content Group Inc. is a subsidiary of Nashville-based Ingram Industries Inc. The company got its start in 1964 as a textbook depository and has since grown and transformed into a comprehensive publishing industry services company that offers numerous solutions, including physical book distribution, print-on-demand and digital services. Committed to the success of its partners, Ingram works closely with publishers, retailers, libraries, and schools around the world to provide them with the right products and services to help them succeed in the dynamic and increasingly complex world of content publishing. Ingram’s operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, Coutts Information Services, and ICG Ventures Inc. Learn more about Ingram Content Group at ingramcontent.com.
BookShout! is a direct-to-consumer ebook platform focused on creating new sales channels and opportunities for content creators. Our elegant technology allows any retailer, author or publisher to sell their ebooks directly, maximizing revenue and building an audience. We are also the market leader in special markets, bulk sales, and digital marketing with tools such as text-to-buy, twitter campaigns, and more. BookShout! is accessible on all the latest devices, including iPad, iPhone, Android, Kindle Fire HD, Nook HD/HD+ or the web. We report to the New York Times and we’ve built state-of-the-art DRM (digital rights management) to protect your content. We believe the best days for ebooks are ahead of us.