HarperCollins Moves to Strengthen Independent Bookstores With Marketing Spend

[Press Release]

HarperCollins Publishers Announces Promotional Fund for Independent Retail Accounts

HarperCollins Publishers today announced the HarperCollins Promotional Fund (HCPF), which will provide an additional fund of marketing dollars for Independent Retailers in the company’s fiscal year 2015, which began on July 1, 2014. Qualifying accounts that promote HarperCollins titles throughout the year will have access to additional funds to support marketing efforts. The program is designed to simplify the co-op process and promote creative merchandizing of HarperCollins authors.

“We highly value the growing channel of Independent booksellers and recognize them as trusted partners in helping us connect our authors with their readers,” said Josh Marwell, President of Sales for HarperCollins. “We know that Indies play a huge but sometimes under-valued role in local communities, and we want to support their extraordinary efforts in building buzz around books.”

All co-op and new promotional funds will be paid out on a quarterly basis, eliminating the need to submit claim forms. For additional information stores should contact their HarperCollins Sales Rep or HarperCollins Customer Service Department at 1-800-242-7737.

About HarperCollins
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 19 countries. With nearly two hundred years of history and more than 65 unique imprints around the world, HarperCollins publishes approximately 10,000 new books every year, in over than 30 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp and can be visited online at www.corporate.HC.com.

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