HarperCollins Entices Authors to Sell Direct

finalharperAfter launching an e-commerce platform through its website this summer, HarperCollins aims to boost direct sales of the ebooks available there with a new program for its authors.

HarperCollins is offering authors an additional 10% net royalty on titles sold directly to consumers on its site. Authors can embed ‘buy’ buttons or the publisher’s shopping cart on their own websites as well as direct readers to the HarperCollins store through social media in order to earn the royalty boost.

The author program is the next phase in the e-commerce strategy for which HarperCollins laid the groundwork when it launched an online store in July. As publishers eye the ongoing Amazon-Hachette standoff, many are thinking afresh about developing new sales channels.

More details.

Related: HarperCollins CEO Brian Murray Talks Digital Strategy at Digital Book World 2015

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