HarperCollins Ebooks Get Airborne

shutterstock_167624963A new partnership with JetBlue brings an in-flight ebookstore to the airline’s passengers.

Free samples of select best-selling HarperCollins titles will appear in JetBlue’s new digital content platform, called “Fly-Fi,” allowing interested readers to purchase any titles they’d like to read in their entirety.

HarperCollins has moved aggressively to open new distribution channels for its titles since launching an online retail platform through its website this summer, a process the publisher now takes to the skies.

More.

Related: Angela Tribelli, Chief Marketing Officer at HarperCollins, Joins DBW15


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Social DRM Explained (Good E Reader)
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